Strategy & Insight
Strategy and Insight - two simple words that are key to any successful direct marketing campaign. Get the insights right and a successful strategy will follow.
To unearth insights we take time to get under the skin of your customers, understand who they are and what their defining characteristics are. Finding out what, when and how they want to buy.
Delivering the strategy requires marrying the right media, to the right person, with the right proposition, at the right time. Simple.
Our approach? We do more listening than talking and deploy strategies that challenge the norm – sometimes disruptively, a philosophy that runs throughout Inc Direct. And being media neutral, you can be assured that we’ll implement one that’s right for your business, not ours.
‘GET THE INSIGHTS
RIGHT AND A SUCCESSFUL STRATEGY WILL FOLLOW’
Customer Experience Management (CEM)
Successful Customer Relationship Management (or CRM) requires experience and expertise. Why? Because creating the chemistry between your brand and your customers isn’t something that just happens. It’s planned, developed and nurtured over time.
We call this more considered approach Customer Experience Management or CEM, which goes well beyond traditional CRM.
We understand customers aren't passive anymore, but enjoy a two-way dialogue with brands. You can’t ‘just manage’ customer relationships anymore, you have to manage the customer experience too. And the benefits of getting it right are invaluable; more customer engagement, increased brand loyalty, purchase frequency and long term customer value.
‘CUSTOMERS AREN’T PASSIVE ANYMORE,
BUT ENJOY A TWO-WAY DIALOGUE WITH BRANDS’
To execute marketing in the ‘social arena’ takes a lot of understanding and sensitivity. After all, by their very nature they’re channels for social engagement, not marketing.
Getting your messaging right and to know when and how to create a dialogue within the social space is something we pride ourselves in. We don’t believe in disruptive techniques but prefer to persuade receptive users that they should be talking to your brand.
Sometimes this involves inviting them to have dialogue outside of their social space and into one that’s more appropriate. No matter which channels you’re using, we always have an eye on integration and can advise on how to get the best out of your customers.