Audi were facing a twofold problem with sales for the new Audi TT.
The first was that after ordering their new car, a staggering 12% of customers were cancelling due to the confirmed waiting time for delivery. The second was that certain dealerships were not as effective as others in selling the many optional extras for the TT and therefore not maximising the sales and revenue window.
We created a tailored and personalised ‘Audi TT Order Confirmation Pack’ which was sent to customers within five days of them ordering their car. The pack included images of the car in the specification and actual colour that was ordered to keep the customer ‘warm and excited’ about the pending delivery of their new Audi TT. Based on the model and specification ordered, the pack also included a list of recommended optional extras that the customer could consider and have fitted whilst the car was still in production, therefore increasing incremental sales revenue and a repeat visit to the dealership.