Personalisation+
Inc Direct specialise in delivering highly targeted, fully customised Direct Marketing campaigns. Through strategic planning, proven marketing expertise and leading-edge technology, we provide clients with the ability to establish and nurture a one-to-one relationship with a customer. We call this incisive capability Personalisation+.
Through evolving data manipulation and its correlation with advances in digital and electronic media, Inc Direct have extended the boundaries of full colour print customisation. Personalisation+ offers a broad, creative palette where limitations lie only in the imagination.
Over and above the standard graphic capabilities - that the consumer now accepts as ‘the norm’- with Personalisation+, we can focus communication media and tailor their content and message to the known appeal and aspirations of the individual recipient.
To substantiate this claim with fact – in a recent campaign for The Carphone Warehouse, the potential Personalisation+ permutations involving the various networks, multiple tariffs, countless handsets, services and accessories available amassed to a staggering 25,000,000 variables.
